Why all the hype about "New Media?"
- Energize/engage your members & Board
- Empower & develop your staff
- Use new, media-rich tools and channels effectively in your public outreach to
- build your community and achieve your mission
- Earn non-dues revenue by monetizing
- Intensify/align your organization's voice & brand
- Keep abreast of changes & evolve over time
Analyzing results is key to making sure you're getting the most out of your program. We do focus on them, so that your staff and board can evaluate their investment. We use the following for social media measurement:
Total installations of application.
Active Users
Total users interacting with application over a specific time frame, usually day/week/month.
Growth
Average number of users within a specific time frame.
Influence
Average number of friends/fans among users who have installed application.
Cole Communications
Because it grows your community, develps trust and credibility by positioning you as an expert/thought leader in your industry, and can earn an income stream over time, through "monetization." Fully 89 percent of charitable organizations are using social media, and 45 percent of those say its integral to their operation. If they can do it, so can you. Click here to go to our podcast on this subject:
With our unique business model and approach, you can:
Any kind of addition or revision to your marketing effort must fit strategically with your overall marketing plan and must be both measurable and sustainable: your target customer base, your overall messaging strategy, any exisiting brand properties such as your website or blog, your brand identity, advertising program, and sales conversion strategy. It can get complicated if you let it. That's where we come in. We'll do the heavy lifting so that you can focus on what you do best: running the business.
We get very creative when it comes to your Marketing Mix
Full Service, Integrated Marketing & PR
Performance Metrics: How is your Marketing Mix performing?
NEW WHITEPAPER:
Register below to receive your free copy of "Social Media from the Inside Out," and discover how to safely experiment with social media tools and tactics INTERNALLY to achieve your business objectives BEFORE going public:
CHECK OUT THE BUZZ: What They're Saying About Cole Communications . . .
Professional Volunteer Spotlight: Lisa M. Cole
Cole Communications, LLC - Public Relations and Social Media Expert
"In the Information Age, managing your company's reputation in traditional media and online can mean the difference between business growth and business failure."
"Lisa brings market recognition, brand reputation management, and ultimately sales and . . ." (more)
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